Design Considerations for Multi-Stakeholder Display Analytics

Mikusz, Mateusz Andrzej and Clinch, Sarah Elizabeth and Davies, Nigel Andrew Justin (2017) Design Considerations for Multi-Stakeholder Display Analytics. In: PerDis '17 Proceedings of the 6th ACM International Symposium on Pervasive Displays. ACM, CHE. ISBN 9781450350457

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Abstract

Measuring viewer interactions through detailed analytics will be crucial to improving the overall performance of future open display networks. However, in contrast to traditional sign and web analytics systems, such display networks are likely to feature multiple stakeholders each with the ability to collect a subset of the required analytics information. Combining analytics data from multiple stakeholders could lead to new insights, but stakeholders may have limited willingness to share information due to privacy concerns or commercial sensitivities. In this paper, we provide a comprehensive overview of analytics data that might be captured by different stakeholders in a display network, make the case for the synthesis of analytics data in such display networks, present design considerations for future architectures designed to enable the sharing of display analytics information, and offer an example of how such systems might be implemented.

Item Type:
Contribution in Book/Report/Proceedings
Additional Information:
© ACM, 2017. This is the author's version of the work. It is posted here for your personal use. Not for redistribution. The definitive Version of Record was published in PerDis '17 Proceedings of the 6th ACM International Symposium on Pervasive Displays http://dx.doi.org/10.1145/3078810.3078830
ID Code:
86367
Deposited By:
Deposited On:
22 May 2017 12:48
Refereed?:
Yes
Published?:
Published
Last Modified:
23 Sep 2020 06:49