The spatial aspects of musical taste:conceptualising consumers' place-dependent identity investments

Skandalis, Alexandros and Banister, Emma and Byrom, John (2018) The spatial aspects of musical taste:conceptualising consumers' place-dependent identity investments. Marketing Theory, 18 (2). pp. 249-265. ISSN 1470-5931

[img]
Preview
PDF (The spatial aspects of musical taste - Conceptualising consumers' place-dependent identity investments)
The_spatial_aspects_of_musical_taste_Conceptualising_consumers_place_dependent_identity_investments.pdf - Accepted Version

Download (737kB)

Abstract

Consumer research has largely left implicit the interrelationships of space and place with taste. This multi-sited ethnographic study explores how consumers enact, perform, and further develop their musical tastes via their aesthetic experiences in popular (indie) and classical music places. Our findings suggest that consumers create place-dependent identity investments, which unfold via a tripartite experiential process of manifesting habitus, undertaking habitation, and expressing idiolocality. Our study contributes to diverse streams of consumer research such as consumer behaviour, consumer culture theory, and experiential marketing, and opens up avenues for future research focused on the intersections of place with taste.

Item Type:
Journal Article
Journal or Publication Title:
Marketing Theory
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1400/1406
Subjects:
ID Code:
85909
Deposited By:
Deposited On:
12 Apr 2017 12:04
Refereed?:
Yes
Published?:
Published
Last Modified:
18 Sep 2020 03:29