Blending in while standing out:selective conformity and new product introduction in family firms

Mazzelli, Ambra and Kotlar, Josip and De Massis, Alfredo (2018) Blending in while standing out:selective conformity and new product introduction in family firms. Entrepreneurship Theory and Practice, 42 (2). pp. 206-230. ISSN 1042-2587

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Research on the conformity-distinctiveness tradeoff in family firms is divided. Examining the product innovations of Spanish manufacturing firms between 1998 and 2012, we hypothesize that family and nonfamily firms conform selectively and are driven by different motivations. Family firms align with their closest peers to avoid social losses while nonfamily firms conform to firms with different attributes to pursue social gains. Moreover, propensity to conform leads to more substantive organizational responses in family firms. We contribute to understanding how family firms navigate the conformity-distinctiveness trade-off, unveil the cognitive dimension of conformity and address the puzzling evidence on family firm innovation.

Item Type:
Journal Article
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Entrepreneurship Theory and Practice
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The final, definitive version of this article has been published in the Journal, Entrepreneurship Theory and Practice, 42 (2), 2018, © SAGE Publications Ltd, 2018 by SAGE Publications Ltd at the Entrepreneurship Theory and Practice page: on SAGE Journals Online:
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31 Mar 2017 09:04
Last Modified:
28 May 2023 03:37