Marketplace orchestration of taste:insights from the Bridgewater Hall

Skandalis, Alexandros and Banister, Emma and Byrom, John (2016) Marketplace orchestration of taste:insights from the Bridgewater Hall. Journal of Marketing Management, 32 (9-10). pp. 926-943. ISSN 0267-257X

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The aim of this paper is to explore how a concert hall can orchestrate and shape individuals’ classical music tastes. The paper is based on an 8-month ethnography at the Bridgewater Hall concert venue in Manchester. Our emergent findings illustrate how classical music tastes are influenced via the spatial meanings of the concert hall. These meanings include various physical, historical and sociocultural aspects that are revealed in the context of the Bridgewater Hall. Our study contributes to various streams of consumer culture theory research and opens up avenues for future research on the interrelationships of space and place with taste.

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Journal Article
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Journal of Marketing Management
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16 Mar 2017 04:51
Last Modified:
20 Sep 2023 01:01