Marketplace orchestration of taste:insights from the Bridgewater Hall

Skandalis, Alexandros and Banister, Emma and Byrom, John (2016) Marketplace orchestration of taste:insights from the Bridgewater Hall. Journal of Marketing Management, 32 (9-10). pp. 926-943. ISSN 0267-257X

Full text not available from this repository.

Abstract

The aim of this paper is to explore how a concert hall can orchestrate and shape individuals’ classical music tastes. The paper is based on an 8-month ethnography at the Bridgewater Hall concert venue in Manchester. Our emergent findings illustrate how classical music tastes are influenced via the spatial meanings of the concert hall. These meanings include various physical, historical and sociocultural aspects that are revealed in the context of the Bridgewater Hall. Our study contributes to various streams of consumer culture theory research and opens up avenues for future research on the interrelationships of space and place with taste.

Item Type:
Journal Article
Journal or Publication Title:
Journal of Marketing Management
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1400/1406
Subjects:
ID Code:
85537
Deposited By:
Deposited On:
16 Mar 2017 04:51
Refereed?:
Yes
Published?:
Published
Last Modified:
15 Jul 2020 06:47