New Product Development and consumer culture:a review

Aryana, Bijan and Boks, Casper (2012) New Product Development and consumer culture:a review. International Journal of Product Development, 16 (1). pp. 45-62. ISSN 1477-9056

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Abstract

This paper assesses how consumer culture has been addressed in New Product Development (NPD) literature. Based on a classification of NPD-related theories, a set of consumer-culture-related theories is used to identify and categorise relevant literature. User research is not found to be a core method used in the studied literature, and a large number of studies rely on secondary data. Most references study culture?s role in the final phases of NPD when the characteristics of a product are defined, but a lack of guidelines for considering culture in the early phases of NPD was identified.

Item Type:
Journal Article
Journal or Publication Title:
International Journal of Product Development
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1400/1405
Subjects:
ID Code:
84060
Deposited By:
Deposited On:
17 Jan 2017 16:18
Refereed?:
Yes
Published?:
Published
Last Modified:
01 Jan 2020 09:18