New Product Development and consumer culture:a review

Aryana, Bijan and Boks, Casper (2012) New Product Development and consumer culture:a review. International Journal of Product Development, 16 (1). pp. 45-62. ISSN 1477-9056

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This paper assesses how consumer culture has been addressed in New Product Development (NPD) literature. Based on a classification of NPD-related theories, a set of consumer-culture-related theories is used to identify and categorise relevant literature. User research is not found to be a core method used in the studied literature, and a large number of studies rely on secondary data. Most references study culture?s role in the final phases of NPD when the characteristics of a product are defined, but a lack of guidelines for considering culture in the early phases of NPD was identified.

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Journal Article
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International Journal of Product Development
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17 Jan 2017 16:18
Last Modified:
22 Nov 2022 01:59