Associations for disruptiveness – The Pirate Bay vs. Spotify

Remneland-wikhamn, Björn and Knights, David (2016) Associations for disruptiveness – The Pirate Bay vs. Spotify. Journal of Technology Management and Innovation, 11 (3). pp. 40-49.

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Most studies on disruptive innovations adopt technology-centric assumptions when explaining how industries are affected by a technology’s creative destruction. This paper argues that the power of a technology lies in how it performatively associates with the cultural and social norms of the wider society. Hence, a technology is not disruptive or sustaining in itself but is potentially a productive outcome of network linkages with other social and material elements. To illustrate this claim, two digital music services will be analyzed, respectively a misfit and a maverick both challenging mainstream providers of music – The Pirate Bay and Spotify – in relation to each other and how they are positioned toward the transformation of the music industry as a whole.

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Journal Article
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Journal of Technology Management and Innovation
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16 Dec 2016 11:54
Last Modified:
15 Sep 2023 00:32