Innovating in business networks:the role of retailer brand development

Ostendorf, Jan Wilhelm and Mouzas, Stefanos and Chakrabarti, Ronika (2012) Innovating in business networks:the role of retailer brand development. In: Industrial Marketing and Purchasing Group (IMP), 2012-09-13.

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Item Type:
Contribution to Conference (Paper)
Journal or Publication Title:
Industrial Marketing and Purchasing Group (IMP)
ID Code:
82902
Deposited By:
Deposited On:
15 Nov 2016 14:42
Refereed?:
Yes
Published?:
Published
Last Modified:
12 Aug 2020 00:25