Institutional life of intuitive insights:legitimacy of virtuoso intuitive marketing management

Vanharanta, Markus and Chakrabarti, Ronika and Wong, Phoebe (2014) Institutional life of intuitive insights:legitimacy of virtuoso intuitive marketing management. Industrial Marketing Management, 43 (5). 760–768. ISSN 0019-8501

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Abstract

Intuitive insights have been recognized as an integral part of marketing and managerial proficiency. In this article, we expand upon this understanding by theorizing the institutional dimension of intuitive expertise. By developing a theoretical framework with supportive propositions we maintain that for intuitive managerial expertise to be effective it requires legitimization in its inter-organizational contexts. Intuitive insights hence have a significant institutional and social existence, irreducible to cognition. This means that institutional logic may support or contradict efficient cognitive strategies, significantly influencing the performance of marketing management. Managerial implications follow to the fields of marketing management and intuitive decision-making.

Item Type:
Journal Article
Journal or Publication Title:
Industrial Marketing Management
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1400/1406
Subjects:
ID Code:
82886
Deposited By:
Deposited On:
15 Nov 2016 15:00
Refereed?:
Yes
Published?:
Published
Last Modified:
23 Sep 2020 03:10