Couples' narratives of shared-self, possessions and consumption experiences

Wong, Phoebe and Hogg, Margaret Kathleen and Vanharanta, Markus (2016) Couples' narratives of shared-self, possessions and consumption experiences. Journal of Consumer Behaviour. ISSN 1472-0817

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How consumers use possessions and consumption to enact their shared-self has been underexplored in earlier consumer research. The purpose of this paper is to investigate the emergence of couple-level (or partnered) shared-self. A narrative research method was used in Hong Kong, which allowed for an inter-temporal narrative about the informants’ important possessions. Our findings revealed key characteristics regarding the way in which informants’ interpretations of shared selves developed over time. This included sharing and negotiating resources (e.g., a house or money) with their partners, integrating similar perspectives (e.g., interests and lifestyle) to their partners’, and including their partners as part of the self. This study provides the basis for future research to see how these findings hold up at other stages of partnered relationships. This research provides a conceptualization – a temporal model of couples’ shared-self – that could contribute to and enhance the existing literature on the interrelationship between possessions and the extended self. Copyright © 2016 John Wiley & Sons, Ltd.

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Journal Article
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Journal of Consumer Behaviour
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This is the peer reviewed version of the following article:Wong, P., Hogg, M. K., and Vanharanta, M. (2016) Couples' narratives of shared-self, possessions and consumption experiences. J. Consumer Behav., doi: 10.1002/cb.1606 which has been published in final form at This article may be used for non-commercial purposes in accordance With Wiley Terms and Conditions for self-archiving.
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17 Oct 2016 08:12
Last Modified:
19 Sep 2023 01:39