Franchising research in a European context

Woodruffe-Burton, Helen and Hamilton, Eleanor Elizabeth and Doyle, Julia (2015) Franchising research in a European context. In: Global perspectives in marketing for the 21st century. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer, pp. 44-47. ISBN 9783319173559

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Item Type:
Contribution in Book/Report/Proceedings
ID Code:
81591
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Deposited On:
20 Sep 2016 08:48
Refereed?:
Yes
Published?:
Published
Last Modified:
13 Mar 2020 00:55