Incorporating destination quality into the measurement of tourism performance:a Bayesian approach

Assaf, A. George and Tsionas, Efthymios (2015) Incorporating destination quality into the measurement of tourism performance:a Bayesian approach. Tourism Management, 49. pp. 58-71. ISSN 0261-5177

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Abstract

Studies on destination benchmarking have so far ignored destination quality in the measurement of tourism performance. Destination quality plays a critical role in attracting tourism outputs (e.g. arrivals, receipts), and hence ignoring it represents an important shortcoming that might bias the benchmarking outcomes. The present paper develops for the first time a Bayesian stochastic frontier model that incorporates destination quality into the estimation of tourism performance. The model we propose benchmarks tourism destinations based on both overall performance (i.e. technical efficiency) and quality performance. We impose a dynamic structure on both technical efficiency and destination quality, and differentiate between short-run and long-run estimates of these measures. We provide ranking of technical efficiency and destination quality for 101 tourism destinations and discuss the implications of our findings.

Item Type:
Journal Article
Journal or Publication Title:
Tourism Management
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/3300/3313
Subjects:
ID Code:
81311
Deposited By:
Deposited On:
23 Aug 2016 12:44
Refereed?:
Yes
Published?:
Published
Last Modified:
24 Mar 2020 05:12