Daring to be different:a case study of entrepreneurial stewardship in a Guatemalan family’s coffee farm

Solano, Marcos Vega and Discua Cruz, Allan Fernando (2017) Daring to be different:a case study of entrepreneurial stewardship in a Guatemalan family’s coffee farm. In: Contextualizing entrepreneurship in emerging economies and developing countries. Edward Elgar. ISBN 9781785367526

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Abstract

This chapter explores a entrepreneurial stewardship perspective in a dynamic environment. The coffee industry in a developing country is examined highlighting how diverse contextual pressures may affect a family in business. This qualitative study focuses in Guatemala, Central America, with a single case study. Findings reveal that contextual crisis can ignite a differentiation approach which align with an entrepreneurial stewardship perspective. Such approach emphasizes a shared vision to look after the family coffee farm, the application of traditional and specialised knowledge to bring out the best features of a product and the development of diverse relationships to serve the business over time.

Item Type:
Contribution in Book/Report/Proceedings
ID Code:
81296
Deposited By:
Deposited On:
30 Aug 2016 14:48
Refereed?:
No
Published?:
Published
Last Modified:
16 Sep 2020 06:52