Stereotype-based identity work in multinational corporations

Koveshnikov, Alexei and Vaara, Eero and Ehrnrooth, Mats (2016) Stereotype-based identity work in multinational corporations. Organization Studies, 37 (9). pp. 1353-1379. ISSN 0170-8406

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Abstract

The paper advances our understanding of managerial identity work in the context of HQ-subsidiary relations. We argue that a key part of this identity work is related to cultural stereotypes. On the basis of an analysis of two Finland-based MNCs operating in Russia, the paper elucidates three forms of stereotype-based identity work with enabling or constraining power implications. The first form, stereotypical talk, refers to identity work whereby managers enact their stereotypical conceptions of ‘the other’ to bolster their self-image and ‘inferiorize’ ‘the other’. The second form, reactive talk, is identity work that emerges as a reaction to stereotypical talk whereby managers aim at renegotiating the proposed social arrangement for their own benefit. Finally, the third form, self-reflexive talk, refers to identity work whereby managers attempt to go beyond the social arrangement produced through stereotypical and reactive talk by distancing themselves in a self-reflexive manner from essentialist cultural conceptions. Overall, the paper offers an initial attempt to elucidate how stereotype-based identity work is used to justify or resist existing power structures and power asymmetries in HQ-subsidiary relations within the MNC.

Item Type:
Journal Article
Journal or Publication Title:
Organization Studies
Additional Information:
The final, definitive version of this article has been published in the Journal, Organization Studies, 37 (9), 2016, © SAGE Publications Ltd, 2016 by SAGE Publications Ltd at the Organization Studies page: http://oss.sagepub.com/ on SAGE Journals Online: http://online.sagepub.com/
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1400/1405
Subjects:
ID Code:
80902
Deposited By:
Deposited On:
16 Aug 2016 11:04
Refereed?:
Yes
Published?:
Published
Last Modified:
27 Oct 2020 06:03