Sponsoring as a strategic lever for changing the resource base of professional sport

Demir, Robert (2014) Sponsoring as a strategic lever for changing the resource base of professional sport. In: 14th Annual Conference of the European Academy of Management (EURAM), 2014-06-042014-06-07.

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Item Type: Contribution to Conference (Paper)
Journal or Publication Title: 14th Annual Conference of the European Academy of Management (EURAM)
ID Code: 80873
Deposited By: ep_importer_pure
Deposited On: 11 Aug 2016 15:46
Refereed?: Yes
Published?: Published
Last Modified: 08 Feb 2020 00:59
URI: https://eprints.lancs.ac.uk/id/eprint/80873

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