Sponsoring as a strategic lever for changing the resource base of professional sport

Demir, Robert (2014) Sponsoring as a strategic lever for changing the resource base of professional sport. In: 14th Annual Conference of the European Academy of Management (EURAM), 2014-06-042014-06-07.

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Item Type:
Contribution to Conference (Paper)
Journal or Publication Title:
14th Annual Conference of the European Academy of Management (EURAM)
ID Code:
80873
Deposited By:
Deposited On:
11 Aug 2016 15:46
Refereed?:
Yes
Published?:
Published
Last Modified:
08 Aug 2020 00:53