Uncertainty of outcome or star quality?:television audience demand for English Premier League football

Buraimo, Babatunde and Simmons, Robert (2015) Uncertainty of outcome or star quality?:television audience demand for English Premier League football. International Journal of the Economics of Business, 22 (3). pp. 449-469. ISSN 1357-1516

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Abstract

This paper presents new evidence on the relevance of uncertainty of outcome for demand for sports viewing. Using television viewing figures for eight seasons from the English Premier League, we show that uncertainty of outcome does not have the hypothesised effect on television audience demand. Separating uncertainty of outcome effects by season, the results show that, at best, uncertainty of outcome had imprecise effects on audiences in earlier seasons, but zero effects in later seasons. Television audiences have evolved to exhibit preferences for talent. We suggest that the notion of a pure sporting contest in which uncertainty of outcome matters is no longer relevant and more important is the extent to which sports teams and leagues can increase the quality of the talent on show.

Item Type:
Journal Article
Journal or Publication Title:
International Journal of the Economics of Business
Additional Information:
Pre 1 April 2016 publication. Only non-compliant for Lancaster's OA Policy (from 1 May 2015)
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/2000/2002
Subjects:
ID Code:
80706
Deposited By:
Deposited On:
04 Aug 2016 12:32
Refereed?:
Yes
Published?:
Published
Last Modified:
01 Sep 2020 03:23