Exploring consumer experiences as rites of passage

Coman, Alina and Sas, Corina (2016) Exploring consumer experiences as rites of passage. Bulletin of the Transilvania University of Brasov, 9 (58). pp. 47-56. ISSN 2066-7701

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Abstract

Conceptualising consumer experience as a rite of passage holds the potential for designing products entailing stronger attachment. We integrate theoretical perspectives from three disparate research areas: sociological theories of rituals, models of consumer’s rituals and those on the value of objects for the sense of self, to explore the ritual types and objects which consumers engage in throughout they key life transitions. We report on secondary data analysis of six qualitative studies on consumer’s rites of passage. Our contributions include an initial framework integrating the lifecycle perspective with the typology of consumer’s rituals and objects, and implications to better support consumer’s experience in rites of passage.

Item Type:
Journal Article
Journal or Publication Title:
Bulletin of the Transilvania University of Brasov
Subjects:
ID Code:
79969
Deposited By:
Deposited On:
08 Jun 2016 12:24
Refereed?:
Yes
Published?:
Published
Last Modified:
13 Aug 2020 04:25