McGoldrick, Peter and Liu, Chih-Ling (2016) Application of mixed methods by consumer marketing practitioners : lessons for the academy? In: Academy of Marketing Science Annual Conference, 2016-05-18 - 2016-05-21, Lake Buena Vista.
Full text not available from this repository.Item Type:
Contribution to Conference
(Paper)
Journal or Publication Title:
Academy of Marketing Science Annual Conference
Departments:
ID Code:
79877
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Deposited On:
14 Jun 2016 12:32
Refereed?:
Yes
Published?:
Published
Last Modified:
15 Jul 2024 08:29