Application of mixed methods by consumer marketing practitioners:lessons for the academy?

McGoldrick, Peter and Liu, Chih-Ling (2016) Application of mixed methods by consumer marketing practitioners:lessons for the academy? In: Academy of Marketing Science Annual Conference, 2016-05-182016-05-21, Lake Buena Vista.

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Item Type:
Contribution to Conference (Paper)
Journal or Publication Title:
Academy of Marketing Science Annual Conference
ID Code:
79877
Deposited By:
Deposited On:
14 Jun 2016 12:32
Refereed?:
Yes
Published?:
Published
Last Modified:
13 Sep 2020 00:22