Strategic activity as bundled affordances

Demir, Robert (2015) Strategic activity as bundled affordances. British Journal of Management, 26 (Suppl.). S125-S141. ISSN 1045-3172

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Abstract

This study addresses the question of how strategy actors instil strategic behaviour in everyday strategic activity despite their physical absence. To do this, I draw on ecological psychology and introduce the concept of bundled affordances, multiple spatiotemporally distinct yet co-performing action possibilities offered to strategists in single strategic events. Through an in-depth qualitative study of three affiliated banks, I illustrate that affordances can be usefully bundled when familiar features of material objects are placed in the everyday perceptual field of strategists. The study further suggests that when corporate interests and individual goals are effectively entangled into affordance bundles, they not only motivate individuals to behave strategically but also make those actions intuitive rather than open-ended action possibilities, instructive rather than interpretive, and readily identifiable in events rather than in information about the properties of material objects.

Item Type:
Journal Article
Journal or Publication Title:
British Journal of Management
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1400/1405
Subjects:
ID Code:
79507
Deposited By:
Deposited On:
13 May 2016 14:24
Refereed?:
Yes
Published?:
Published
Last Modified:
18 Mar 2020 05:25