Stratography:the art of conceptualizing and communicating strategy

Cummings, Stephen and Angwin, Duncan Neil (2011) Stratography:the art of conceptualizing and communicating strategy. Business Horizons, 54 (5). pp. 435-446. ISSN 0007-6813

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Abstract

Representations of strategy tend to either be so generalized as to have little real meaning for employees, or go into such detail that people struggle to understand what is really required. The problem is this: a strategy not understood by those charged with implementing it is as bad as, or even worse than, not having a strategy at all. In 1983, a classic Business Horizons article by Karl Weick highlighted the importance of using graphical approaches to overcome strategy relation challenges; however, since then, little has been written regarding how managers might accomplish this successfully. Our article argues that individualized drawings of strategy, or what we term ‘stratography,’ could enable more effective conceptualization and communication of the strategic complexity that organizations face and the paths they are seeking to follow. Herein, we employ the latest thinking in cartography, educational philosophy, optics, graphic design, and military protocol to outline seven good practices of effective stratography.

Item Type: Journal Article
Journal or Publication Title: Business Horizons
Uncontrolled Keywords: /dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code: 79477
Deposited By: ep_importer_pure
Deposited On: 13 May 2016 15:04
Refereed?: Yes
Published?: Published
Last Modified: 01 Jan 2020 09:43
URI: https://eprints.lancs.ac.uk/id/eprint/79477

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