Brands should consider their history when looking for the next big innovation

De Massis, Alfredo Vittorio (2016) Brands should consider their history when looking for the next big innovation. Marketing Magazine.

Full text not available from this repository.
Item Type: Journal Article
Journal or Publication Title: Marketing Magazine
ID Code: 79218
Deposited By: ep_importer_pure
Deposited On: 25 Apr 2016 10:24
Refereed?: No
Published?: Published
Last Modified: 19 Feb 2020 00:04
URI: https://eprints.lancs.ac.uk/id/eprint/79218

Actions (login required)

View Item View Item