Brands should consider their history when looking for the next big innovation

De Massis, Alfredo Vittorio (2016) Brands should consider their history when looking for the next big innovation. Marketing Magazine.

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Item Type:

Journal Article

Journal or Publication Title:

Marketing Magazine

ID Code:

79218

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Deposited On:

25 Apr 2016 10:24

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Published?:

Published

Last Modified:

12 Sep 2023 04:28

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