Brands should consider their history when looking for the next big innovation

De Massis, Alfredo Vittorio (2016) Brands should consider their history when looking for the next big innovation. Marketing Magazine.

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Item Type:
Journal Article
Journal or Publication Title:
Marketing Magazine
ID Code:
79218
Deposited By:
Deposited On:
25 Apr 2016 10:24
Refereed?:
No
Published?:
Published
Last Modified:
18 Aug 2020 05:59