Franchising rhetoric:a cross cultural study

Watson, A. and Wright, O. and Dada, L. (2014) Franchising rhetoric:a cross cultural study. In: 21st International Conference on Recent Advances in Retailing and Consumer Services Science, 2014-07-07.

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Item Type:
Contribution to Conference (Paper)
Journal or Publication Title:
21st International Conference on Recent Advances in Retailing and Consumer Services Science
ID Code:
78357
Deposited By:
Deposited On:
24 Feb 2016 11:26
Refereed?:
Yes
Published?:
Published
Last Modified:
07 Oct 2020 00:12