Franchising rhetoric:a cross cultural study of B2B advertising

Watson, A. and Wright, O. and Dada, L. (2014) Franchising rhetoric:a cross cultural study of B2B advertising. In: Australian and New Zealand Marketing Academy (ANZMAC) Conference, Australia, 2014-12-01.

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Item Type:
Contribution to Conference (Paper)
Journal or Publication Title:
Australian and New Zealand Marketing Academy (ANZMAC) Conference, Australia
ID Code:
78355
Deposited By:
Deposited On:
24 Feb 2016 11:26
Refereed?:
Yes
Published?:
Published
Last Modified:
22 Aug 2020 01:06