Developing the brand of Chinese cars abroad:the case of the United Kingdom

De Mattos, Claudio and Salciuviene, Laura and Sanghavi, Nitin and Yuan, Zhe (2015) Developing the brand of Chinese cars abroad:the case of the United Kingdom. In: Building and Promoting Brands in Emerging Markets: The 5th International Research Symposium - Society for Global Business & Economic Development (SGBED), 2015-12-102015-12-11, Nanjing University of Finance and Economics.

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Item Type:
Contribution to Conference (Paper)
Journal or Publication Title:
Building and Promoting Brands in Emerging Markets: The 5th International Research Symposium - Society for Global Business & Economic Development (SGBED)
ID Code:
78232
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Deposited On:
12 Feb 2016 16:26
Refereed?:
Yes
Published?:
Published
Last Modified:
03 Mar 2020 07:26