Reaching "an audience that you would never dream of speaking to":influential public health researchers' views on the role of news media in influencing policy and public understanding

Chapman, Simon and Haynes, Abby and Derrick, Gemma and Sturk, Heidi and Hall, Wayne D. and St George, Alexis (2014) Reaching "an audience that you would never dream of speaking to":influential public health researchers' views on the role of news media in influencing policy and public understanding. Journal of Health Communication, 19 (2). pp. 260-273. ISSN 1081-0730

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Abstract

While governments and academic institutions urge researchers to engage with news media, traditional academic values of public disengagement have inhibited many from giving high priority to media activity. In this interview-based study, the authors report on the views about news media engagement and strategies used by 36 peer-voted leading Australian public health researchers in 6 fields. The authors consider their views about the role and importance of media in influencing policy, their reflections on effective or ineffective media communicators, and strategies used by these researchers about how to best retain their credibility and influence while engaging with the news media. A willingness and capacity to engage with the mass media was seen as an essential attribute of influential public health researchers.

Item Type:
Journal Article
Journal or Publication Title:
Journal of Health Communication
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/3300/3309
Subjects:
ID Code:
77558
Deposited By:
Deposited On:
07 Jan 2016 10:22
Refereed?:
Yes
Published?:
Published
Last Modified:
16 Nov 2020 06:19