Maclaran, Pauline and Hogg, Margaret Kathleen and Bradshaw, Alan (2013) Cultural influences on representations of the consumer in marketing theory. In: Consumer research methods :. SAGE Benchmarks in Social Research Methods . Sage, London. ISBN 9781446208502
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Contribution in Book/Report/Proceedings
Additional Information:
Reprinted book chapter from The Sage Handbook of Marketing Theory 2009: 332-352 (Chapter 19)
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
?? culturerepresentationconsumermarketing theorydiscipline-based research ??
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ID Code:
76904
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Deposited On:
26 Nov 2015 16:50
Refereed?:
No
Published?:
Published
Last Modified:
16 Jul 2024 03:41