Cultural influences on representations of the consumer in marketing theory

Maclaran, Pauline and Hogg, Margaret Kathleen and Bradshaw, Alan (2013) Cultural influences on representations of the consumer in marketing theory. In: Consumer research methods. SAGE Benchmarks in Social Research Methods . Sage, London. ISBN 9781446208502

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Item Type:
Contribution in Book/Report/Proceedings
Additional Information:
Reprinted book chapter from The Sage Handbook of Marketing Theory 2009: 332-352 (Chapter 19)
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
76904
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Deposited On:
26 Nov 2015 16:50
Refereed?:
No
Published?:
Published
Last Modified:
15 Sep 2020 05:43