Consumer behaviour

Hogg, Margaret Kathleen and Lawson, Rob (2016) Consumer behaviour. In: Marketing theory. Sage, London. ISBN 9781473904019

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Abstract

Consumer behaviour research represents a growing body of work that is seen as increasingly separate from marketing, though its status as an independent academic field rather than as a subfield of marketing continues to be debated. In this chapter we discuss the main arguments, concepts and theories within consumer behaviour research, illustrating both the historical timelines and the varied disciplinary contexts (e.g. psychology, behavioural economics, neuroscience, sociology and anthropology) for studying consumer behaviour.

Item Type:
Contribution in Book/Report/Proceedings
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/learningandpedagogical
Subjects:
ID Code:
76891
Deposited By:
Deposited On:
26 Nov 2015 09:26
Refereed?:
Yes
Published?:
Published
Last Modified:
20 May 2020 00:31