An ideological content analysis of corporate manifestos:a foundational document approach

Holland, Jeremy and Nichele, Elena (2016) An ideological content analysis of corporate manifestos:a foundational document approach. Semiotica, 2016 (208). pp. 79-101. ISSN 0037-1998

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Abstract

This project involves a socio-linguistic look at corporate discourse in the form of “mission statements.” The analysis is performed by utilizing the foundational document model (FDM) as a theoretical framework for performing ideological content analyses. The FDM is a semantic grammatical model consisting of five sociological categories (ethical norms, folklore narrative, utopian schemes, strategic planning, and role attribution). Stark contrasts are observed between manifestos produced by the two most successful companies in the soft beverage industry (Coca-Cola and PepsiCo.). The comparative analysis performed in this study shows great potential regarding a possible extension and application of the content-analytical framework for those primary texts used when mobilizing collective action.

Item Type:
Journal Article
Journal or Publication Title:
Semiotica
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1200/1208
Subjects:
ID Code:
76827
Deposited By:
Deposited On:
25 Nov 2015 13:40
Refereed?:
Yes
Published?:
Published
Last Modified:
08 Aug 2020 04:38