Strategic awareness and the process of innovation

Atherton, Andrew and Hannon, Paul (1997) Strategic awareness and the process of innovation. Journal of Enterprising Culture, 5 (2). pp. 193-208. ISSN 0218-4958

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Inherent to enterprising behaviour is the exercise of strategic awareness, a process of understanding and learning from the environment in which the entrepreneur and the small business operate. This paper notes that a growing recognition of high levels of change and uncertainty in the environment infers a need to increase small business understanding of what is changing and why. Strategic awareness is an individual and organisational capability, tailored to contextual needs and contingencies, that describes processes for identifying, understanding, interpreting and acting on events and influences. It also contributes to the process of innovation. Research in the UK, and later in Western Australia, identified a customer needs-focused and outwardly-directed approach to innovation that relies on understanding the external environment. This paper concludes by stressing the relationship between strategic awareness and innovation, and suggests that the nature of these processes demands a rethink in how we support and research small businesses and entrepreneurs. Read More:

Item Type: Journal Article
Journal or Publication Title: Journal of Enterprising Culture
Departments: VC's Office
Lancaster University Management School > Institute for Enterprise & Entrepeneurial Development (IEED)
ID Code: 76080
Deposited By: ep_importer_pure
Deposited On: 21 Oct 2015 05:04
Refereed?: Yes
Published?: Published
Last Modified: 11 Nov 2019 02:24

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