A network perspective on business models for emerging technology-based services

Palo, Teea and Tahtinen, Jaana (2011) A network perspective on business models for emerging technology-based services. Journal of Business and Industrial Marketing, 26 (5). pp. 377-388. ISSN 0885-8624

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This study seeks to identify the generic elements of a business model in the field of technology-based services and uses those elements to build a networked business model. A networked business model reflects a situation when it is impossible for a single company to govern all the relevant resources and activities needed in developing, producing, and marketing technology-based services. The empirical part of the paper presents a qualitative futures study that employs the Delphi method and scenario planning. The paper presents a framework describing the core elements of a networked business model, and shows how it can be applied in developing business model scenarios for technology-based services. By examining the business model from a network perspective, the study creates conceptual tools for both researchers and managers to describe, plan and develop future business models.

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Journal Article
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Journal of Business and Industrial Marketing
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28 Sep 2015 11:05
Last Modified:
22 Nov 2022 02:16