A network perspective on business models for emerging technology-based services

Palo, Teea and Tahtinen, Jaana (2011) A network perspective on business models for emerging technology-based services. Journal of Business and Industrial Marketing, 26 (5). pp. 377-388. ISSN 0885-8624

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Abstract

This study seeks to identify the generic elements of a business model in the field of technology-based services and uses those elements to build a networked business model. A networked business model reflects a situation when it is impossible for a single company to govern all the relevant resources and activities needed in developing, producing, and marketing technology-based services. The empirical part of the paper presents a qualitative futures study that employs the Delphi method and scenario planning. The paper presents a framework describing the core elements of a networked business model, and shows how it can be applied in developing business model scenarios for technology-based services. By examining the business model from a network perspective, the study creates conceptual tools for both researchers and managers to describe, plan and develop future business models.

Item Type:
Journal Article
Journal or Publication Title:
Journal of Business and Industrial Marketing
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
75687
Deposited By:
Deposited On:
28 Sep 2015 11:05
Refereed?:
Yes
Published?:
Published
Last Modified:
30 Jul 2020 01:34