Becoming culturpreneur:how the neoliberal ‘regime of truth’ affects and redefines artistic subject positions.

Loacker, Bernadette (2013) Becoming culturpreneur:how the neoliberal ‘regime of truth’ affects and redefines artistic subject positions. Culture and Organization, 19 (2). pp. 124-145. ISSN 1475-9551

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Abstract

In relating to the politico-economic concept of ‘creative industries’, the paper explores in what way the art field and its actors are discursively repositioned within ‘flexible cultural capitalism’. Through empirical material from the independent Austrian theatre scene, the paper, moreover, illustrates how the ‘culturpreneurial’ transformation of the field affects the specific artistic practices, forms of organizing and conduct. In this regard, it will be shown that the artists’ modes of conduct are, at least to some extent, precarious: due to their ascetic and disciplined self-concept, artists seem to contribute, in parts, to their own marginalization as well as to the strengthening of certain ‘neoliberal orders’ and ‘culturpreneurial subject ideals’ of flexible capitalism – even though they are actually keen to resist current governmental technologies like the promotion of competition and market-determined assessment.

Item Type:
Journal Article
Journal or Publication Title:
Culture and Organization
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1400/1407
Subjects:
ID Code:
75425
Deposited By:
Deposited On:
09 Sep 2015 06:33
Refereed?:
Yes
Published?:
Published
Last Modified:
10 Nov 2020 03:29