Online group-buying:business models, literature review and directions for future research

Liu, Yi and Sutanto, Juliana (2014) Online group-buying:business models, literature review and directions for future research. ACM SIGMIS Database, 46 (1). pp. 39-59. ISSN 0095-0033

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Abstract

Online group-buying business has existed in American and European online marketplaces since the late 1990s. Consumers with similar purchase interests are congregated on group-buying websites to obtain group discounts. In the last decade, group-buying business models have evolved to adapt to consumer needs, and a number of studies have offered several insights into how to improve online group-buying. This paper begins with a description of the global development of group-buying websites and an overview of the group-buying business models. Next, it provides a comprehensive overview of the existing literature in the online group-buying research field. Building on this review, the paper presents a meta-theoretical framework toward the sustainability of group-buying and provides research directions to guide future studies on online group-buying.

Item Type:
Journal Article
Journal or Publication Title:
ACM SIGMIS Database
ID Code:
75137
Deposited By:
Deposited On:
11 Aug 2015 10:30
Refereed?:
Yes
Published?:
Published
Last Modified:
23 Sep 2020 02:17