Rev. Billy vs. the market:a sane man in a world of omnipotent fantasies

Freund, James (2015) Rev. Billy vs. the market:a sane man in a world of omnipotent fantasies. Journal of Marketing Management, 31 (13-14). pp. 1529-1551. ISSN 0267-257X

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This paper presents a case study of anti-consumerism activist William 5 Talen, aka Reverend Billy, who founded the Church of Stop Shopping. Rev. Billy’s radical critique of the worship of markets and money complements his creation of a vibrant Earth-loving community. The case is reviewed in light of Nietzsche’s vision of ‘the madman in the marketplace’. The analysis suggests that the dream of an infinitely©expanding world market is a fantasy of 10 omnipotence that acts as maladaptive defence against feelings of powerlessness. This fantasy of market omnipotence is in practice endangering human existence. Rev. Billy teaches us to rediscover our reverence for the Earth, and set ecological sustainability as our supreme goal (rather than financial growth).

Item Type:
Journal Article
Journal or Publication Title:
Journal of Marketing Management
Additional Information:
This is an Accepted Manuscript of an article published by Taylor & Francis Group in Journal of Marketing Management on 05/08/2015, available online: Evidence of acceptance, there was no specific point where the article was finally accepted for publication in writing by the guest editors of the journal special issue, so I have listed in PURE a date in the process at which I received the implicit impression that my paper was approved for publication.
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09 Jul 2015 09:02
Last Modified:
22 Nov 2022 01:57