The material-semiotics of fatherhood:the co-emergence of technology and contemporary fatherhood

Bettany, Shona and Kerrane, Ben and Hogg, Margaret (2014) The material-semiotics of fatherhood:the co-emergence of technology and contemporary fatherhood. Journal of Business Research, 67 (7). pp. 1544-1551. ISSN 0148-2963

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Abstract

Using actor–network theory (ANT), this paper examines the role of caring technologies in the complex transition to new fatherhood, exploring the ambivalent role these objects play in the family setting to co-enable different forms of fathering and masculinity. The paper explores the processes through which these objects, together with emerging fatherhood, enact a material-semiotic struggle over identity, processes, and action. In doing so, the paper derives insights of potential value to marketers, technological innovators, and policy makers alike.

Item Type:
Journal Article
Journal or Publication Title:
Journal of Business Research
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1400/1406
Subjects:
ID Code:
74077
Deposited By:
Deposited On:
18 Jun 2015 06:01
Refereed?:
Yes
Published?:
Published
Last Modified:
13 May 2020 02:55