What drives publishing productivity for pre-tenure marketing faculty:insights using the lens of resource advantage theory

Runyan, Rodney and Finnegan, Carol and Gonzalez-Padron, Tracey and Line, Nathan D. (2013) What drives publishing productivity for pre-tenure marketing faculty:insights using the lens of resource advantage theory. Marketing Education Review, 23 (2). pp. 105-120. ISSN 1052-8008

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Abstract

The promotion, tenure and salary of marketing faculty have been topics of intense interest recently. What has received less interest are the drivers of publishing productivity, especially for new, pre-tenure faculty. We use resource-advantage (RA) theory to examine the drivers of pre-tenure faculty productivity, specifically in the top marketing journals. Positive predictors of productivity, and thus key faculty resources are: degree-granting department ranking, advisor productivity and length of time in the new job. As would be predicted by RA theory, number of methods courses in a doctoral program has no effect on publishing.

Item Type:
Journal Article
Journal or Publication Title:
Marketing Education Review
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1400/1406
Subjects:
ID Code:
73623
Deposited By:
Deposited On:
18 Jun 2015 05:20
Refereed?:
Yes
Published?:
Published
Last Modified:
19 Sep 2020 02:42