Vertical collaboration and physical distribution service quality in Uganda’s soft drinks demand chains

Friday, Derek and Ntayi, Joseph M. and Muhwezi, Moses and Eyaa, Sarah and Tukamuhabwa Rwakira, Benjamin (2011) Vertical collaboration and physical distribution service quality in Uganda’s soft drinks demand chains. International Journal of Economics and Management Sciences, 1 (4). pp. 42-52.

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Abstract

The purpose of this study was to explain physical distribution service quality in the soft drinks’ demand chain using the collaboration dimensions of information sharing, incentive alignment and decision synchronization. The study was motivated by the desire to explore an area that has been understudied in Uganda and also make a contribution by providing knowledge on the factors affecting the performance of soft drinks’ distribution chains. Data was collected from manufacturers and distributors in Kampala District. The findings revealed that the collaboration dimensions were significant predictors of physical distribution service quality. Incentive alignment was found to be a significant predictor of physical distribution service quality while decision synchronization and information sharing were insignificant predictors. This study makes numerous contributions that have been highlighted and also provides implications for theory and practice.

Item Type:
Journal Article
Journal or Publication Title:
International Journal of Economics and Management Sciences
Subjects:
ID Code:
72867
Deposited By:
Deposited On:
06 Feb 2015 17:11
Refereed?:
Yes
Published?:
Published
Last Modified:
21 Nov 2020 03:57