Discourse analytical methods for examining customers’ online talk

Hall, Matthew and Neugebauer, John (2014) Discourse analytical methods for examining customers’ online talk. In: Advertising : types of methods, perceptions and impact on consumer behavior. Nova Science Publishers, New York. ISBN 9781629486130

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Item Type:
Contribution in Book/Report/Proceedings
ID Code:
71686
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Deposited On:
10 Nov 2014 14:01
Refereed?:
No
Published?:
Published
Last Modified:
16 Jul 2024 03:26