Entrepreneurial tendencies in franchising : evidence from the UK

Dada, Lola and Watson, Anna and Kirby, David (2015) Entrepreneurial tendencies in franchising : evidence from the UK. Journal of Small Business and Enterprise Development, 22 (1). pp. 82-98. ISSN 1462-6004

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In spite of the important contributions of franchising to many economies, it remains unclear whether it truly provides a scope for entrepreneurial tendencies to flourish amongst franchisees. This study examines the debate surrounding the franchisee as an entrepreneur from the perspectives of the main contributors within the UK franchising sector, franchisors and franchisees, by analysing their entrepreneurial tendencies and the franchisee selection process. Design/methodology/approach The paper is based on an empirical study using a focus group and a survey approach. Findings The findings from this study demonstrate that franchisees have similar levels of entrepreneurial tendencies to franchisors. The results further indicate that franchisors appear to value entrepreneurial personalities within their franchised outlets, as demonstrated by their franchisee selection process. Originality/value By providing an indication of the extent of the franchisee’s entrepreneurial tendencies, this study expatiates on major arguments in the franchising and entrepreneurship literature, which are also profound amongst practitioners in the fields of franchising and entrepreneurship.

Item Type:
Journal Article
Journal or Publication Title:
Journal of Small Business and Enterprise Development
Uncontrolled Keywords:
?? standardizationfranchisingentrepreneurial personality characteristicsfranchisee selectiongeneral business,management and accountingstrategy and managementbusiness, management and accounting(all) ??
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Deposited On:
10 Nov 2014 09:34
Last Modified:
16 Jul 2024 09:38