When do franchisors select entrepreneurial franchisees? : an organisational identity perspective

Watson, Anna and Dada, Lola and Grünhagen, Marko and Wollan, Melody (2016) When do franchisors select entrepreneurial franchisees? : an organisational identity perspective. Journal of Business Research, 69 (12). pp. 5934-5945. ISSN 0148-2963

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In spite of the acknowledged importance of the franchisee selection process, only a few empirical studies have examined this research area. This paper employs organizational identity theory to explain when the franchisor desires to select specifically franchisees that have the potential for entrepreneurial behavior. A mail questionnaire survey was utilized to collect data from a sample of franchisors in the UK. The results revealed that the systems that select entrepreneurial franchisees are those that have entrepreneurial values as part of their organizational identity, as reflected in the institutionalized support given by the franchisor for entrepreneurial activities. Additionally, we found that the performance of the franchise system is positively affected where the franchisor seeks to select franchisees whose entrepreneurial values are congruent with those of the system.

Item Type:
Journal Article
Journal or Publication Title:
Journal of Business Research
Uncontrolled Keywords:
?? entrepreneurial franchisee selectionorganizational identityfranchisor supportfranchise system performancemarketing ??
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Deposited On:
17 Sep 2014 10:39
Last Modified:
15 Jul 2024 14:47