An ethical appraisal of credit card marketing strategy:measure and antecedent explorations of consumer vulnerability to credit-card debt

Awanis, Sandra and Cui, Charles (2011) An ethical appraisal of credit card marketing strategy:measure and antecedent explorations of consumer vulnerability to credit-card debt. In: Academy of Marketing Science (AMS) World Marketing Congress (WMC), 2011-07-192011-07-23.

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Item Type:
Contribution to Conference (Paper)
Journal or Publication Title:
Academy of Marketing Science (AMS) World Marketing Congress (WMC)
ID Code:
70710
Deposited By:
Deposited On:
10 Sep 2014 15:57
Refereed?:
No
Published?:
Published
Last Modified:
21 Oct 2020 00:38