Consumer susceptibility to credit card effect:a new concept and measurement scale

Awanis, Sandra and Cui, Charles (2013) Consumer susceptibility to credit card effect:a new concept and measurement scale. In: AMA Marketing and Public Policy Conference, 2013-05-01.

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Item Type:
Contribution to Conference (Paper)
Journal or Publication Title:
AMA Marketing and Public Policy Conference
ID Code:
70707
Deposited By:
Deposited On:
11 Sep 2014 23:10
Refereed?:
No
Published?:
Published
Last Modified:
16 Nov 2020 01:58