Susceptibility to credit card effects and revolving credit card holders:a multi-country evaluation on British, Singaporean and Malaysian youth markets

Awanis, Sandra and Cui, Charles (2013) Susceptibility to credit card effects and revolving credit card holders:a multi-country evaluation on British, Singaporean and Malaysian youth markets. In: Academy of Marketing Science (AMS) World Marketing Congress, 2013-07-17, Monash University.

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Item Type:

Contribution to Conference (Paper)

Journal or Publication Title:

Academy of Marketing Science (AMS) World Marketing Congress

Departments:

Lancaster University Management School > Marketing

ID Code:

70706

Deposited By:

ep_importer_pure

Deposited On: