Sacred places : an exploratory investigation of consuming pilgrimage

Higgins, Leighanne and Hamilton, Kathy (2011) Sacred places : an exploratory investigation of consuming pilgrimage. In: NA - Advances in Consumer Research :. Association for Consumer Research, Duluth.

Abstract

In line with the growing commercialization of religion, this paper focuses on the consumption of sacred place within the context of the Christian pilgrimage. Theoretically, we raise the profile of place within consumer research and contribute to understandings of the relationship between the sacred and the profane.