Sustainability ante‐narratives in media organisations:A storytelling approach to prospective sensemaking and the narrative evolution of sustainability

Reece, Gareth and Blair, Gordon and Chiasson, Mike (2014) Sustainability ante‐narratives in media organisations:A storytelling approach to prospective sensemaking and the narrative evolution of sustainability. In: European Group of Organization Studies, 30th EGOS Colloquium, 2014-07-022014-07-05, Rotterdam School of Management.

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Abstract

‘When the winds of change blow, some people build walls and others build windmills’ ‐ Chinese proverb. A lot of research is directed at the current paradigm of sustainability, but this  research is interested in what sustainability could become… sustainability ante‐ narratives. By studying the phenomena sustainability within media organisations  this research applies ante‐narrative to realise sensemaking of sustainability, and  how this ambiguous concept manifests itself now but more predominantly in the  future of media organisations. It is with this in mind that we incorporate a  storytelling methodology to research prospective sustainability though a case study at the British Broadcasting Corporation (BBC). This paper examines primarily  sustainability interviews, corporate responsibility reports, and sustainability  reports to understand how organisational actors are responding to sustainability,  and how the story and narrative are shifting perspectives to reveal potential  sustainability evolution. The paper also evaluates though reflection the viability of  this novel method as a tool to examine future sustainability.

Item Type:
Contribution to Conference (Paper)
Journal or Publication Title:
European Group of Organization Studies, 30th EGOS Colloquium
ID Code:
70685
Deposited By:
Deposited On:
08 Sep 2014 15:53
Refereed?:
Yes
Published?:
Published
Last Modified:
08 Aug 2020 00:49