Country of origin effects on consumer evaluation of hedonic vs. utilitarian products:a personal values based perspective

Rodrigo, Padmali and Khan, Hina (2014) Country of origin effects on consumer evaluation of hedonic vs. utilitarian products:a personal values based perspective. In: Academy of Marketing Conference 2014, 2014-07-072014-07-10.

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Item Type:
Contribution to Conference (Paper)
Journal or Publication Title:
Academy of Marketing Conference 2014
ID Code:
69878
Deposited By:
Deposited On:
07 Jul 2014 15:57
Refereed?:
No
Published?:
Published
Last Modified:
25 Aug 2020 23:55