Country-of-origin effect on Pakistani consumers’ purchasing decisions

Khan, Hina and Bamber, David (2004) Country-of-origin effect on Pakistani consumers’ purchasing decisions. In: British Academy of Management Annual Conference, 2004-08-302004-09-01.

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Item Type: Contribution to Conference (Paper)
Journal or Publication Title: British Academy of Management Annual Conference
Departments: Lancaster University Management School > Marketing
ID Code: 69875
Deposited By: ep_importer_pure
Deposited On: 08 Jul 2014 12:24
Refereed?: No
Published?: Published
Last Modified: 01 Jan 2020 05:01
URI: https://eprints.lancs.ac.uk/id/eprint/69875

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