COO effect in elite consumers' perceptions of luxury and functional products from eleven countries in the emerging market of Pakistan

Khan, Hina and Bamber, David (2005) COO effect in elite consumers' perceptions of luxury and functional products from eleven countries in the emerging market of Pakistan. In: 31st EIBA annual conference "Landscapes and mindscapes in a globalized world", 2005-12-10 - 2005-12-13.

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Item Type:

Contribution to Conference (Paper)

Journal or Publication Title:

31st EIBA annual conference "Landscapes and mindscapes in a globalized world"

Departments:

Lancaster University Management School > Marketing

ID Code:

69873

Deposited By:

ep_importer_pure

Deposited On: